The Coronavirus emergency forced us to communicate on line to keep in contact with our members.
In this respect FAI UK proposed a media campaign offering virtual glimpses of Italian beauty by sharing a series of videos and information on FAI properties. So we created a specific page on our website, which now enriches the experience of every user that navigates our portal. We also posted videos, together with stunning pictures, stories and curiosities on FAI activities, on Facebook and on Instagram.
This has invigorated our social interaction and reached new audiences.
The incredible response on our FAI UK social channels proved that the desire to stay in touch was shared with all of you, and also that members and followers of FAI UK could be connected with an international network that shares the love for the Italian artistic, natural and historical heritage.